Senior Manager, Marketing Automation

US - Remote - Marketing - Full-time - Manager

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Glassbox is looking for a senior Manager, Marketing Automation to join our global Marketing team.

We are Glassbox, and our mission is to reveal the insights that empower organizations to deliver exceptional digital customer experiences. 

We are growing and have been recognized by G2 as one of 2024's Top 50 Software Companies in the world. 

Our customers are the best of the best and include six out of the ten largest global banks, the world’s largest hotel chain, the largest healthcare and the largest telecommunications company in the U.S.

Now is the perfect time to come to Glassbox and help us accelerate our global leadership position!

If you are a dynamic, successful, experienced metrics-driven leader, Glassbox might be a great fit.

Will you join us on this journey?

 

What You Will Do
  • Collaborate with cross-functional teams to plan, execute, and monitor marketing campaigns, ensuring they align with strategic goals
  • Analyze marketing workflows across the customer journey, identifying bottlenecks and areas for improvement and implementing solutions for enhanced efficiency
  • Centralize the Glassbox martech stack around Marketo— building for scale, hygiene, and velocity
  • Develop and maintain documentation for marketing processes, guidelines, and best practices to ensure consistency and knowledge sharing
  • Monitor key performance metrics and generate reports and insights into campaign effectiveness and areas of optimization
  • Partner with Revenue, Marketing, and Customer Success leaders to drive value and efficiency across the entire customer lifecycle through unified metrics and data
  • Lead and develop operational initiatives for our revenue engine, working with Sales and Revenue Operations
  • Identify opportunities using results data and recommend operational improvements and strategies to optimize the company's ability to generate more revenue and improve customer retention
  • Ensure that data findings are appropriately visualized in a way that will resonate with stakeholders and clearly highlight implications
What You Will Need
  • 5+ years of Marketo (or other marketing automation platform) experience with 2-3 years of Salesforce experience
  • A high bar for delivery and quality control, extreme ownership on user and customer experience behind marketing ops-supported processes
  • Excellent project management abilities to coordinate complex, multi-faceted marketing projects on time and within scope
  • Effective collaboration skills to support and build trust with cross-functional teams
  • Excellent understanding of Lead Scoring and Management, Lead Routing, and Lifecycle Management

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