White paper
Digital analytics creates happier customers
Glassbox uses AI and machine learning to understand customer struggles and their impact on your business so you can tackle the right ones faster.
Crunch huge volumes of data at speed with AI
With the abundance of customer data comes the challenge of knowing where to focus. Glassbox leverages artificial intelligence (AI) and machine learning to sift through the data so you can pinpoint what matters.
Intelligent digital analytics tools get to the root cause, identify behavioral anomalies, score experiences and quantify user actions. Work smarter by eliminating technology and process bottlenecks.
1.7MB
Consumers generate an average
of 1.7 MB of data per second.
32%
of organizations only learn about digital product issues when users complain.
21%
of digital products fail to meet customer needs.
88%
of online consumers are less
likely to return to a website or
app after a bad experience.
AI-powered digital analytics
Built-in AI analyzes all events and highlights the ones causing customers to abandon their journeys.
Anomaly detection
Get alerted to struggles and behavioral irregularities in real time. Trigger actions such as emails, Slack notifications or support tickets.
Quantify behaviors
Glassbox calculates the revenue impact of user behaviors and UX or technical issues. Understand the business value of every outcome so you know what to prioritize.
Root cause analysis
Root cause analysis
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Understand intent
Connect customer action with a suspected root cause.
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From top level to deep dive
Go from overall trends to a specific journey in a matter of clicks.
Dynamic struggle score
Dynamic struggle score
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Treat each user as unique
Every visitor gets an automated struggle score at every stage of the customer journey for a more accurate picture of digital experience than NPS or conversion rate.
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Compare journeys
Each user is rated dynamically against all users as well as your configured thresholds to help you find customers who may need assistance.
Deeper digital analytics yield greater CX
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Behavior analytics
Real-time behavior tracking driven by machine learning
- Built-in AI automatically detects buying intent signals or signs of struggle.
- Anomaly detection and alerts pinpoint exactly where issues occur.
- Real-time data lets you trigger content or promotions to influence digital outcomes.
-
In-page analytics
Delve into UX on every page and screen
- Analyze how customers engage with every page or screen.
- Measure every element of every view like fields, links and banners.
- Explore dwell time, form focus time and trends in page element engagement.
-
Automated insights
AI and machine learning drive experience analytics
- See AI-driven struggle scores and abandonment rate calculations for every stage of the digital journey.
- Get alerted in real time when abandonment rates exceed your configured threshold.
-
Dynamic reports and dashboards
Analyze every tap, swipe and click
- Out-of-the-box and configurable reports and visualizations let you analyze every aspect of every digital journey.
- Explore customer struggles, technical issues and trends over time.
- Identify ways to optimize journeys and deliver better user experiences.
-
Usability analytics
Analyze how customers are really using your site and app
- Get cross-organizational visibility into user experience across your digital channels.
- Gain control of web and app performance with alerts when issues occur—both customer-facing and technical.
Behavior analytics
Real-time behavior tracking driven by machine learning
- Built-in AI automatically detects buying intent signals or signs of struggle.
- Anomaly detection and alerts pinpoint exactly where issues occur.
- Real-time data lets you trigger content or promotions to influence digital outcomes.
In-page analytics
Delve into UX on every page and screen
- Analyze how customers engage with every page or screen.
- Measure every element of every view like fields, links and banners.
- Explore dwell time, form focus time and trends in page element engagement.
Automated insights
AI and machine learning drive experience analytics
- See AI-driven struggle scores and abandonment rate calculations for every stage of the digital journey.
- Get alerted in real time when abandonment rates exceed your configured threshold.
Dynamic reports and dashboards
Analyze every tap, swipe and click
- Out-of-the-box and configurable reports and visualizations let you analyze every aspect of every digital journey.
- Explore customer struggles, technical issues and trends over time.
- Identify ways to optimize journeys and deliver better user experiences.
Usability analytics
Analyze how customers are really using your site and app
- Get cross-organizational visibility into user experience across your digital channels.
- Gain control of web and app performance with alerts when issues occur—both customer-facing and technical.
