Why Fullstory Isn’t Built for Financial Services

When evaluating digital experience platforms, Glassbox and Fullstory often come up in the same conversation. Both offer session replay and behavioral analytics, and both promise to help you understand how users interact with your website or app.

But once you scratch the surface, the similarities end. The comparison falls apart when it comes to enterprise-grade requirements many highly regulated consumer industries have, such as compliance, data control, deployment flexibility and regulatory readiness.

Glassbox was built for the complex needs of financial services and other highly regulated industries. Fullstory wasn’t.

If your organization requires strict security, auditability and governance, it’s not just a matter of feature parity—it’s a matter of architecture and transparency.

Enterprise Readiness Isn’t One-Size-Fits-All

Digital experience insights (DXI) help businesses optimize conversions, reduce friction and respond to user behavior. But for financial institutions and other regulated organizations facing internal risk audits, regional privacy laws and external regulators, these tools must also meet high standards for infrastructure quality, data governance and legal compliance.

That’s where most platforms fall short.

Glassbox was designed from the ground up to serve highly regulated, enterprise-grade environments. Fullstory, by contrast, evolved as a product built for quick insights, but not for long-term compliance or architectural control.

Single-Tenant Deployment: A Must-Have for Regulated Industries

At the center of this gap is one critical difference: deployment architecture.

Glassbox offers a range of hosting options, including:

• On-premise

• Private cloud

• Single-tenant

• Multi-tenant

With single-tenant deployment, your organization gets its own dedicated instance—physically or virtually separated from other customers. That means no co-mingled data, full control over infrastructure and a security posture that aligns with strict IT and compliance requirements.

For financial service teams, that separation isn’t optional. It’s a baseline expectation. Many internal security teams simply won’t approve multi-tenant-only platforms, regardless of feature sets.

Fullstory offers only multi-tenant cloud hosting. There’s no option to isolate data. No ability to deploy in a private or on-prem environment. That limitation alone may disqualify Fullstory from consideration in many enterprise RFPs.

With Glassbox, teams aren’t forced into a one-size-fits-all architecture. You choose the deployment model that fits your risk profile, data strategy and regional needs.

Glassbox: Enterprise-Ready by Design

Glassbox doesn’t retrofit for enterprise needs; it’s built with them in mind.

Whether you’re a bank balancing multi-regional compliance, a healthcare system protecting patient privacy or an insurer modernizing portals, Glassbox offers the infrastructure and tooling to meet your operational and regulatory standards.

Here’s what’s built into the platform:

• Compliance-ready by default, with certifications like ISO 27001, ISO 27701 and SOC 2

• Flexible hosting models, including cloud, private cloud, single-tenant and on-prem

• PII masking at the point of capture, so sensitive data never enters the system in the first place

• Granular access controls, with role-based permissions tailored to your team’s structure

• Advanced audit logging, so every click, interaction and change is tracked and reportable

• Global compliance support, including region-specific requirements for the U.S., EU and APAC

Digital Accessibility Built In

Unlike most DXI tools, Glassbox also integrates digital accessibility into its core platform. Teams can detect WCAG violations at the session level and tie accessibility barriers directly to user behavior. No plug-ins. No extra tools. Just insight that helps you build more inclusive experiences from the start.For financial services providers, accessibility is more than a compliance box to check—it’s a driver of trust, usability and customer reach. By embedding accessibility into the analytics stack, Glassbox helps teams make inclusivity a measurable, repeatable part of their digital experience strategy.

Why Fullstory Doesn’t Compare

Fullstory delivers strong value for mid-market teams focused on growth marketing or UX optimization. But when held to the needs of large, regulated organizations, it comes up short in several areas:

• Limited deployment options: Cloud-only, multi-tenant infrastructure limits security and eliminates deployment flexibility

• Weaker compliance posture: Fewer compliance certifications mean more lift for your legal and security teams

• Shorter data retention periods: Often capped at 30 days, these shorter retention periods undermine long-term analysis and audit readiness

• Client-side tracking only: No visibility means missing critical server-side errors and backend issues

• No built-in accessibility tools: Accessibility compliance and inclusivity are left to other platforms

For enterprise teams juggling internal risk audits, external regulators and complex user journeys, that’s a recipe for blind spots.

The Bottom Line: If You’re in FSI or Healthcare, It’s Not a Fair Fight

Fullstory can be a great tool for small businesses focused on optimizing conversion flows. But if your industry is regulated, your data is sensitive and your compliance checklist is long, you need more than a basic analytics platform.

Glassbox is engineered for enterprise-grade environments that demand precision, accountability and rapid adaptability.

Glassbox delivers:

• Audit-ready session capture that’s compliant and court-defensible

• Deployment flexibility that fits strict IT and risk profiles

• Tagless implementation that accelerates time to value without draining engineering resources

• Real-time AI summaries that flag issues as they happen, before they escalate

• Support for digital accessibility that’s built in, not bolted on

If you’re in a regulated industry, choosing a platform that wasn’t designed for your environment is a risk. Glassbox removes that risk by meeting you where you are—technically, operationally and legally.

You don’t need a workaround. You need a platform built for your world.

See why Glassbox is the trusted DXI platform for financial institutions, insurers and healthcare leaders.