NBrown Increases Customer Lifetime Value
The company
NBrown is a top 10 UK clothing and footwear digital retailer that offers a Financial Services proposition allowing customers to spread the cost of shopping.
The challenge
Across their retail brands, NBrown were looking to increase customer confidence and ensure customers chose an account which was able to meet their needs.
By understanding the friction points driving conversions, we increased both customer acquisition and their lifetime value.
Results
Up to 23% increase in new ‘pay now’ accounts.
Up to 19% increase in new ‘pay later’ accounts.
Up to 16% increase in overall new accounts.
16%
Increase in overall new accounts.
