Purina increases digital engagement across their website with Glassbox
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Purina optimizes on-site search and product layout increasing engagement

The company

Purina is the largest pet food company in the US. In their own words, “we are a company of pet lovers making the lives better for people and their pets since 1902″

The challenge

Helping new pet owners find the right products for their pets needs – reducing abandonment and struggles along the way

The results

30% decrease in bounce rate

30 seconds, on average, more engagement

127% increase in users seeing product information

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