Purina Optimizes On-Site Search and Product Layout Increasing Engagement
Purina is the largest pet food company in the US. In their own words, “we are a company of pet lovers making the lives better for people and their pets since 1902″.
Helping new pet owners find the right products for their pets needs – reducing abandonment and struggles along the way.
30% decrease in bounce rate.
30 seconds, on average, more engagement.
127% increase in users seeing product information.
decrease in bounce rate.