Elevate | Glassbox

Elevate every journey to boost business performance

Use AI and machine learning to understand which issues will have the biggest impact, and which enhancements will drive best results.

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Create happier users and elevate loyalty and spend

When users can find what they need, easily navigate your pages and screens, and achieve what they want to do without issues or struggles, your business benefits. Customers stay for longer, return more often and spend more.

Glassbox gives you the tools and insights to measure the value of each session and monetize better digital journeys.

61%

61% of companies say the deep insights into customer behavior big data delivers is driving revenue.

27%

But only 27% describe their big data initiatives as successful.

37%

37% of companies have trouble finding skilled data analysts to make use of their data.

x2

Improving design and UX increases revenue and shareholder returns at nearly twice the rate of industry standards.

Count the value of frictionless digital journeys

Glassbox enables organizations to delight customers on every step of their digital journey. With 100% data capture, personalized visualizations, and insightful analytics, you have all the information you need to make it easier to increase conversions—and prevent users moving to a competitor to complete their journey.

Prioritize the journeys that offer the greatest value

All journeys matter, but some are more valuable to you than others. Some unsatisfactory journeys may be shared by a large volume of users, severely reducing sales; others may be impacting conversions for high-value items. With Glassbox you can visualize and analyze all sessions to calculate their worth, so you can prioritize enhancements and monetize those vital journeys.

Real-time, real-life journey values

Constantly updated

The value applied to each journey is not fixed in advance, and it’s not static. Session values constantly evolve and update as the journey progresses to accurately reflect its potential.

Historical metrics

Use real-life journeys, conversions, and abandonments to understand the value of any number of scenarios. Apply these monetization values as each in-progress journey evolves.

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Constantly updated

The value applied to each journey is not fixed in advance, and it’s not static. Session values constantly evolve and update as the journey progresses to accurately reflect its potential.

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Historical metrics

Use real-life journeys, conversions, and abandonments to understand the value of any number of scenarios. Apply these monetization values as each in-progress journey evolves.

Remove the reliance on cart abandonment

Improve accuracy

Not all items in the cart are intended to be purchased. Customers may hold multiple items for comparison or a later decision, which means calculating the value of a session on cart abandonment is misleading and inaccurate.

Don’t start from $0

Many competitors will start a new session with a zero value. Glassbox calculates multiple factors to apply a value to every session from the very start, and update the metric as the journey continues.

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Improve accuracy

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Don’t start from $0

Data-driven journey analytics

Customer-facing and IT issues

Calculate journey value using a full journey map, including everything the customer sees as well as what is happening behind the scenes from an IT perspective.

Recognize different users

Apply different session values based on your knowledge of each user. A high-value customer will begin a journey with a greater value than a loyal but low-value customer. A referral source may be worth more than organic and so on.

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Customer-facing and IT issues

Calculate journey value using a full journey map, including everything the customer sees as well as what is happening behind the scenes from an IT perspective.

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Recognize different users

Unlock the true value of digital journeys

Revenue calculations

Quantify the revenue impact of CX and technical issues
- Understand the revenue potential of every web and app journey—whether or not a transaction took place.
- Measure the business impact of every issue with a real-time dashboard.
- Prioritize your resources by focusing on the issues that have the biggest impact on your bottom line.
Audience segmentation

Understand real user behaviors of your audience segments
- Identify common patterns of high-value journeys and use these insights to drive valuable actions.
- Work from accurate AI-driven monetization insights and calculations.
Real-time data export

Break down silos by sharing data across your teams
- Send data as raw files or as real-time scenario-based data to any data lake, in real time.
- All data is automatically structured, for easy indexing and archiving.

Revenue calculations

Quantify the revenue impact of CX and technical issues

Understand the revenue potential of every web and app journey—whether or not a transaction took place.
Measure the business impact of every issue with a real-time dashboard.
Prioritize your resources by focusing on the issues that have the biggest impact on your bottom line.

Audience segmentation

Understand real user behaviors of your audience segments

Identify common patterns of high-value journeys and use these insights to drive valuable actions.
Work from accurate AI-driven monetization insights and calculations.

Real-time data export

Break down silos by sharing data across your teams

Send data as raw files or as real-time scenario-based data to any data lake, in real time.
All data is automatically structured, for easy indexing and archiving.