Elevate every journey to boost business performance
Use AI and machine learning to understand which issues will have the biggest impact, and which enhancements will drive best results.
Create happier users and elevate loyalty and spend
When users can find what they need, easily navigate your pages and screens, and achieve what they want to do without issues or struggles, your business benefits. Customers stay for longer, return more often and spend more.
Glassbox gives you the tools and insights to measure the value of each session and monetize better digital journeys.
61%
61% of companies say the deep insights into customer behavior big data delivers is driving revenue.
27%
But only 27% describe their big data initiatives as successful.
37%
37% of companies have trouble finding skilled data analysts to make use of their data.
x2
Improving design and UX increases revenue and shareholder returns at nearly twice the rate of industry standards.
Count the value of frictionless digital journeys
Glassbox enables organizations to delight customers on every step of their digital journey. With 100% data capture, personalized visualizations, and insightful analytics, you have all the information you need to make it easier to increase conversions—and prevent users moving to a competitor to complete their journey.
Prioritize the journeys that offer the greatest value
All journeys matter, but some are more valuable to you than others. Some unsatisfactory journeys may be shared by a large volume of users, severely reducing sales; others may be impacting conversions for high-value items. With Glassbox you can visualize and analyze all sessions to calculate their worth, so you can prioritize enhancements and monetize those vital journeys.
Real-time, real-life journey values
Real-time, real-life journey values
Constantly updated
The value applied to each journey is not fixed in advance, and it’s not static. Session values constantly evolve and update as the journey progresses to accurately reflect its potential.
Historical metrics
Use real-life journeys, conversions, and abandonments to understand the value of any number of scenarios. Apply these monetization values as each in-progress journey evolves.
Remove the reliance on cart abandonment
Remove the reliance on cart abandonment
Improve accuracy
Not all items in the cart are intended to be purchased. Customers may hold multiple items for comparison or a later decision, which means calculating the value of a session on cart abandonment is misleading and inaccurate.
Don’t start from $0
Many competitors will start a new session with a zero value. Glassbox calculates multiple factors to apply a value to every session from the very start, and update the metric as the journey continues.
Data-driven journey analytics
Data-driven journey analytics
Customer-facing and IT issues
Calculate journey value using a full journey map, including everything the customer sees as well as what is happening behind the scenes from an IT perspective.
Recognize different users
Apply different session values based on your knowledge of each user. A high-value customer will begin a journey with a greater value than a loyal but low-value customer. A referral source may be worth more than organic and so on.
Unlock the true value of digital journeys
Cashbox
Quantify the revenue impact of CX and technical issues
- Increase revenue by understanding the value of optimizing every customer journey.
- Detect problems and measure the business impact of every issue with a real-time dashboard so you know what to prioritize and how to elevate—and monetize—more journeys.
100% data capture
Visualize and elevate every digital journey
- Capture and replay all journeys on all platforms—whether web, hybrid or native mobile applications (iOS and Android) to understand how each journey evolves and how it affects its value.
- With the ability to see every customer click, tap, scroll, change, submission, zoom, tilt, swipe and resize, alongside page performance details and technical events happening behind the scenes, session value calculations are far more accurate than simply basing it on shopping cart value.
- Monetize journeys based on all interactions, not single events. All data is indexed in real time so you can filter sessions by device, operating system, location, movement, demographic, traffic source and more.
Customer insights
Visualize customer interactions with easy-to-create reports
- Automatically index every tap, swipe and click for immediate search. Find customer struggles, technical issues and trends over time and link them to the value of each journey.
- Get dynamic and configurable reports and visualizations out-of-the box or build your own without help. Define the metrics you want to measure with intuitive dashboards, such as which audience segments are most valuable.
- Identify common patterns of high-value journeys and use these insights to persuade customers to follow a similar route.
- Artificial intelligence and machine learning means Glassbox is constantly learning and adapting, so you can rely on the accuracy of your monetization insights and calculations.
Customer journey mapping
Define, monitor, elevate and monetize any customer journey—automatically
- Capture and view online and mobile customer journeys in real time, automatically map trends, and drill down to individual sessions through video-like replay with Augmented Journey MapTM.
- Get a user-friendly interactive visualization that shows every KPI—audience, acquisition, traffic type, referral, attribution, engagement, error, visitor struggle, conversion rate and many more.
- Map anything and everything automatically, so you get accurate insights into the value of digital journeys whether or not a transaction took place.
In-page analytics
Turn up the heat on in-page analytics with interaction maps and page element analysis
- Capture vital insights into how customers engage with every page and screen, and calculate the value of each interaction and how they lead to increased conversions.
- Measure every element whether it’s a field, link, banner or something unique to your platform with interaction maps.
- Slice and dice interaction data with custom time ranges and explore dwell time, form focus time and error trends.
- Interaction maps provide a holistic view of the digital customer journey by capturing both web and mobile app customer activity.
Usability monitoring
See how customers are really using your site and app—no more assumptions
- Get cross-organizational visibility into user experience across your digital channels.
- Gain control of experience performance with data and alerts for when issues occur—even those not visible to the customer.
- Boost agility for bug fixes and troubleshooting with no need to reproduce errors.
- Prioritize your resources by focusing on the issues that have the biggest impact on your bottom line.
Learn more about elevating digital journeys with Glassbox
Capture
Capture 100% of every digital session. Web and mobile app. UX and technical systems. Cloud, on-prem and hybrid.
Visualize
See the story your data tells. Review and share intuitive data visualizations. Gain buy-in across the business.
Analyze
Leverage AI and machine learning to get deep insights from your digital customer experience data.