Clarisite Rebrands to Glassbox and Announces Appointment of New Leadership Team Members
Mar 2, 2016 | Talent
Clarisite is delighted to introduce the company’s new brand name: Glassbox. The rebranding reflects the company’s vision and supports its ambitions for growth.
Glassbox enables clients to capture, record, replay and analyse each and every one of their customers’ digital sessions. By doing so, Glassbox provides clients with visibility in real-time not only into “what” their customers’ digital behaviours are — whether on the web or on their native mobile applications — but also, more importantly into “why” customers behave the way that they do, and enables them to take immediate action.
“Glassbox takes the ‘black box’ idea and adds a twist of transparency. We feel we’re introducing a new concept to the digital market: every website, every mobile application should have a glass box. Using Glassbox, organisations can drive business agility and continuously improve customer experience, optimise customer service, drive operational excellence and reduce risk across all their digital channels,” said CEO, Yaron Morgenstern.
In parallel, Glassbox is announcing the appointment of two new leadership team members: Alon Verdnikov as General Manager for the Americas, based in New York, and Audelia Boker as VP Marketing, based in London.
Alon Verdnikov brings over 20 years of experience in Enterprise software sales, building companies from start-ups to multi-million dollar businesses. In his new role, he will be responsible for leading all operations and driving continued growth in the Americas. Verdnikov will be based out of our New York City office.
Boker will be responsible for Glassbox’s thought leadership position and increasing market awareness of its value proposition. She brings 17 years of senior marketing experience to the company, in both large B2C and B2B organizations.
“We are very excited to welcome Audelia and Alon to Glassbox. They both bring the breadth and depth of experience we need to lead our marketing and sales efforts which will enable us to further accelerate the positive momentum of our business,” said Morgenstern.