Samsonite Selects Glassbox’s SessionCam to Boost Digital Customer Experiences
Samsonite will utilize SessionCam’s pioneering consumer experience solutions to optimize checkout, gain a greater analysis of customers’ digital journeys and provide enhanced digital services
LONDON – SessionCam, a Glassbox company providing enhanced digital experience analytics for retailers and brands, today announced that the leading global luggage manufacturer and retailer Samsonite will adopt the full array of SessionCam’s Glassbox powered solutions to tackle any delays on their digital platforms, combat cart abandonment, and gain a deeper level of understanding into how their customers interact with their digital platforms.
“With the growing complexity of consumers’ digital expectations, AI-driven personalization and deep data analysis has become essential to sustained business growth,” said Keith Mak, Assistant Manager of Digital Analytics at Samsonite. “SessionCam’s customer experience technologies will enable us to respond swiftly to individual and site-wide glitches as well as provide us with the visibility of customer journeys we require to fully understand their needs and deliver a seamless digital experience.”
“As international travel is set to resume in earnest in the coming months, we are looking forward to equipping Samsonite with the insights and AI-driven technologies they need to thrive in today’s marketplac,” said Glassbox CEO Yaron Morgenstern. “A key component of our work with Samsonite will be to empower them to tailor their services to a more digitally-capable, convenience-hungry customer base.”
“We are thrilled to be working with Samsonite to enhance their digital capabilities and ensure that they stay ahead of the curve in an increasingly competitive digital marketplace,” said Kevin Goodings, CEO of SessionCam.
SessionCam will leverage Glassbox’s Augmented Journey Map™, AI-powered alerts, Struggle Scores and tagless capturing to equip Samsonite with a 360-degree view of their consumers’ behavior. This is essential to understanding wider consumer patterns and making informed business decisions. Simultaneously, SessionCam will empower Samsonite to rapidly respond to any glitches to provide the seamless customer experience today’s consumers crave.
