White paper
See every experience at a glance with journey mapping
Understand the reasons behind user behavior and improve engagement with the Glassbox Augmented Journey Map™.
Automated customer journey mapping
Visualize, observe, analyze and elevate your digital customer journey with Glassbox Augmented Journey Map™ for both web and native mobile app.
Get a real-time, comprehensive and multi-dimensional view of the customer journey. Increase engagement and maximize conversions. Automatically. With no need for tagging.
Map the unknown—anything and everything
With a quick look at the Augmented Journey Map, you’ll spot any conversion drops, visitor struggles or system errors on your website or app. And, more importantly, you’ll understand the reasons for these issues, with AI revealing how an experience at one stage of the journey can impact later behavior.
Every dimension and KPI is presented in a user-friendly, interactive visualization. That includes audience, acquisition, traffic type, referral, attribution, engagement, errors, visitor struggles, conversion rate and more. Slice and dice the maps any way you like to immediately find, isolate and fix issues—even if it happened on a previous step.
Eliminate blindspots for faster CX improvements
The Glassbox Augmented Journey Map automatically tracks, maps and analyzes all digital journeys in real time with no need for prior tagging. Patented data-collection technologies automatically capture every part of every web or mobile session—even the technical events going on behind the scenes.
Plus, we’ll help you customize your configuration or pull in tags from other systems like Google Tag Manager to capitalize on previous tagging efforts and sync your data. And with all that time saved, you can use the insights to improve your digital experience and move the needle for your business.
See
Gain insights and spot issues. Even when you’re not sure what to look for. Master the unknown.
Understand
Recognize behavioral trends and their broader context. Slice and dice customer journeys according to your KPIs.
Act
Zoom in to relevant session replays from each node on the journey. Quickly find the root causes of errors and fix them.
You’re in control of every customer’s journey
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Auto-indexing for quick filtering
- Filter your journey map in a few clicks with widgets and intuitive search.
- Explore by dimensions such as operating system, browser, mobile app version, device type, geography and more.
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More data for greater insights
- Explore AI-driven automatic insights at each node of the journey map.
- Drill down into specific session replays to see the root cause of friction.
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At-a-glance metrics
- Click on any node in the journey to see a visual snapshot of that particular web or app view.
- See abandonment, performance and struggle metrics for each page right from the journey map.
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Real-time visualizations
- Discover dead-end paths and find their root cause with an abandonment rate calculation at each step of the journey.
- AI-generated scores for engagement, technical performance and revenue impact highlight issues immediately, before they impact your business.
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Track full campaign journeys
- Feed Glassbox Augmented Journey MapTM with data from your MarTech stack.
- Filter the map to track campaign performance from entry to conversion or abandonment.
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Optimize A/B testing
- Visually compare A/B test journeys.
- Improve the effectiveness and turnaround time of tests with real-time mapping.
Auto-indexing for quick filtering
- Filter your journey map in a few clicks with widgets and intuitive search.
- Explore by dimensions such as operating system, browser, mobile app version, device type, geography and more.
More data for greater insights
- Explore AI-driven automatic insights at each node of the journey map.
- Drill down into specific session replays to see the root cause of friction.
At-a-glance metrics
- Click on any node in the journey to see a visual snapshot of that particular web or app view.
- See abandonment, performance and struggle metrics for each page right from the journey map.
Real-time visualizations
- Discover dead-end paths and find their root cause with an abandonment rate calculation at each step of the journey.
- AI-generated scores for engagement, technical performance and revenue impact highlight issues immediately, before they impact your business.
Track full campaign journeys
- Feed Glassbox Augmented Journey MapTM with data from your MarTech stack.
- Filter the map to track campaign performance from entry to conversion or abandonment.
Optimize A/B testing
- Visually compare A/B test journeys.
- Improve the effectiveness and turnaround time of tests with real-time mapping.
Purina increases digital engagement across their website
"With insights into our users behavior, we improved customer experience, engagement and ultimately drove more revenue."
Jill Taylor
Digital Product Lead
NBrown increases customer lifetime value
"By understanding the friction points driving conversions, we increased both customer acquisition and their lifetime value"
Chris Grant
Head of User Experience
Visa CAL streamlines their credit card application process
"With Glassbox, we found the full root cause of the issue, including communication with the server.”
Ofer Goldberg
Head of Digital Services
Air Canada removes friction from the online reservation process
"If I had to choose only one analytics tool for my product, it would be Glassbox without hesitation.”
Sylvain Robitaille
Senior Customer Experience Analyst
Bank Leumi saw ROI with Glassbox for mobile apps in just 8 weeks
"We couldn’t imagine better cooperation with a tech partner than the one we have with Glassbox.”
Mobile App Product Manager
Bank Leumi
SoFi improves digital journey for big revenue impact
"Glassbox gives us the most accurate view of how our members experience our app and gives us confidence in our UX.”
Software Development Lead
SoFi
Just Right Improves the Digital Experience for Pet Owners
"With insights into our users’ behavior on different devices, we are delivering best in class experiences on both mobile and web"
Courtney Toder
Digital Product Lead
