Glassbox Identified as a Representative Vendor in the 2019 Gartner Market Guide for Digital Journey Analytics
NEW YORK – Glassbox, the enterprise Digital Customer Management solution, today announced that Gartner named Glassbox as a Representative Vendor in its 2019 Market Guide for Digital Journey Analytics.
According to Gartner, “Customer journey analytics solutions continue to garner significant interest from organizations seeking to improve customer experience. Application leaders must develop an understanding of the desired outcomes and affected KPIs based on customer journey analysis before engaging prospective vendors.”
Audelia Boker, Global VP Marketing at Glassbox said, “It’s important for us to be identified as a representative vendor in the 2019 Gartner Market Guide for Digital Journey Analytics after being included in August 2018’s Hype Cycle for Customer Experience Analytics and Market Guide for Web and Mobile App Analytics, as we believe it strengthens our presence in this space. 2019 is all about finding new ways to automate and optimize digital customer journeys on web and mobile devices and the Glassbox product roadmap thoroughly reflects this trend.”
Gartner subscribers can access the research here: Gartner Market Guide for Digital Journey Analytics, 6 February 2019.
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