Glassbox Signs New Contract with Air Canada to Optimize Cross-channel Online Customer Experience
Glassbox technology being adopted by Air Canada for its website
NEW YORK – Glassbox today announces that on the back of a successful implementation and high adoption of its industry-leading digital record, replay and analytics technology on Air Canada’s mobile app, its technology has been chosen by the airline for its website.
Yaron Morgenstern, CEO at Glassbox comments: “We’ve been working very closely with Air Canada over the last few months to enhance their customers’ mobile application experience. We’re extremely happy to see our partnership with the airline expanding – it’s a real vote of confidence in the capabilities of Glassbox technology and the demonstrable value that we are bringing to their business.”
“With digital channels becoming an essential part of a customers’ journey and their engagement with the Air Canada brand, maintaining full visibility across the web and our mobile app is crucial to our business. Glassbox has enabled us to understand customer visits and optimize our systems both from a technical and business perspective,” says Sylvain Robitaille, Principal Analyst Customer Experience at Air Canada.
Having a single unified solution that provides automatic insights supported by digital analytics enables Air Canada to implement enhancements and be in a virtuous cycle of improvement.