Visualize every customer journey
Experience powerful, intuitive visualizations of your web and mobile app customer journeys. See your next best action to improve the digital customer experience.
Give your teams a map to improve digital experience
Glassbox intuitively visualizes all digital sessions from both web and native mobile apps in real time. Teams across your organization can access a single source of truth, empowering collaboration to enhance every digital journey.
From here, they can quickly find the most impactful opportunities to improve CX, conversions, customer retention and more.
60%
of employees take hours or days to get the information they need from their system and databases.
79%
of employees have to ask IT for help with reporting, slowing down decision-making.
21%
of organizations say they can act on very little of the data they collect.
50%
Companies that focus on the customer journey see a 50% greater return on marketing investments than for those that don’t.
Augmented Journey Map reveals your next move
Let your data tell a story to all your teams with the Augmented Journey Map. See customer behavior trends as they emerge. Get alerted to issues and customer pain points in real time—before they impact your business.
Do it all on your own—without the need for IT or a data scientist.
Dynamic reporting for aligned business teams
Create dedicated visual reports that align with your unique business goals. Comprehensive, simple-to-understand dashboards, funnels, and highly customizable reports can be easily shared across the enterprise.
Let your digital customer experience data fuel your next move.
Understand user behavior
Understand user behavior
Trends over time
See shifting patterns and how the customer journey evolves over time so you can react accordingly—and predict future changes.
Real-time insights
Glassbox gives you updates in real time, so you can understand when user behavior suddenly changes from what is considered normal—ideal for fraud use cases.
Actionable insights that make a difference
Actionable insights that make a difference
Identify next actions
Visualize and explore each and every customer journey to help you resolve issues and create frictionless digital journeys.
Automatic visual insights
With 100% data capture and real-time alerts showing you where to focus attention, you can act fast to minimize risk and maximize conversion opportunities.
Customizable reports
Customizable reports
The moments that matter to you
It’s easy to get lost in data, which is why Glassbox gives you the power to create personalized dashboards that show you what’s important for you and your team.
Share data across the organization
Glassbox makes it easy to get the business aligned behind one version of the digital truth, so efforts and initiatives are coordinated for maximum effectiveness.
Customer journey visualizations at your fingertips
100% data capture
Get a 360-degree view of every digital journey
- Capture and replay all journeys on all platforms—whether web, hybrid or native mobile applications (iOS and Android).
- All data is indexed in real time so you can filter sessions by device, operating system, location, movement, demographic, traffic source and more.
- See every customer click, tap, scroll, change, submission, zoom, tilt, swipe and resize, alongside page performance details and technical events happening behind the scenes.
Customer insights
Visualize customer interactions with easy-to-create reports
- Automatically index every tap, swipe and click for immediate search.
- Find customer struggles, technical issues and trends over time.
- Get dynamic and configurable reports and visualizations out-of-the box or build your own without help.
- Define the metrics you want to measure with intuitive dashboards.
Behavior analysis
Real-time behavior tracking driven by machine learning
- Automatically detect buying intent signals or signs of struggle.
- Get alerts that pinpoint the specific locations where those behaviors occur.
- Act fast with real-time data that lets you trigger content or promotions to influence digital outcomes.
Session replay
Visualize every digital journey
- Use video-like replay to view 100% of your web and mobile app sessions.
- See your digital channels exactly the way your customers experience them.
- All web and native or hybrid mobile app sessions are captured and can be viewed on a single platform, with immediate access to allow you to see what’s happened in real time.
Easy funnel creation
Create conversion funnels in a matter of clicks
- Create funnels in a matter of seconds.
- Drag and drop a specific customer journey from the Augmented Journey Map™ or drill down from a session replay, or build one from a free-text search.
- See patterns such as drop-off rates and abandonment.
- Track multiple funnels to test how visitors become customers and optimize conversions.
Real-time data export
Break down silos by sharing the customer truth across your teams
- All data exported from Glassbox is automatically structured, enabling you to easily index and archive all digital data from digital customer journeys.
- Send it as raw files or as real-time scenario-based data to any data lake, in real-time.
- Personalize offers, enhance real-time fraud detection, retarget, remarket and predict churn.
In-page analytics
Powerful interaction maps and page and screen analysis
- Measure every element on every page and screen with interaction maps and get insights into customer engagement.
- Slice and dice interaction data with custom time ranges and explore dwell time, form focus time and error trends.
- Interaction maps provide a holistic view of the digital customer journey by capturing both web and mobile app customer activity.
Easy integrations
Connect customer touchpoints with out-of-the-box integrations
- Integrate with any other system from web analytics from Adobe Analytics or Google Analytics to voice-of-the-customer tools—with out-of-the-box integrations with Medallia and Opinionlab.
- By connecting Glassbox with data lakes and BI systems, marketing and CX stakeholders can A/B test and optimize new customer journeys, campaigns, content, online workflows and microsites even before going live.
Start visualizing journey data with Glassbox
Capture
Capture 100% of every digital session. Web and mobile app. UX and technical systems. Cloud, on-prem and hybrid.
Analyze
Leverage AI and machine learning to get deep insights from your digital customer experience data.
Elevate
Calculate the potential value of every digital journey and prioritize enhancements to elevate commercial success.