White paper
Visualize digital CX with user journey mapping
Get powerful, intuitive visualizations of your web and mobile app customer journeys. Quickly pinpoint the best ways to improve digital customer experience.
A map to better digital experience
Glassbox user journey mapping intuitively visualizes all digital sessions from both web and native mobile apps in real time. Teams across your organization can access a single source of truth, empowering collaboration to enhance every digital journey.
From here, they can quickly find the most impactful opportunities to improve CX, conversions, customer retention and more.
60%
of employees take hours or days to get the information they need from their system and databases.
79%
of employees have to ask IT for help with reporting, slowing down decision-making.
21%
of organizations say they can act on very little of the data they collect.
50%
Companies that focus on the customer journey see a 50% greater return on marketing investments than for those that don’t.
User journey mapping reveals your next move
Let your data tell a story to all your teams with the Glassbox Augmented Journey Map. See customer behavior trends as they emerge. Get alerted to issues and customer pain points in real time—before they impact your business.
Do it all on your own—without the need for IT or a data scientist.
Dynamic reporting for aligned business teams
Create dedicated visual reports that align with your unique business goals. Comprehensive, simple-to-understand dashboards, funnels, and highly customizable reports can be easily shared across the enterprise.
Let your digital customer experience data fuel your next move.
Understand user behavior
Understand user behavior
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Trends over time
See shifting patterns and how the customer journey evolves over time so you can react accordingly and predict future changes.
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Real-time insights
Glassbox gives you updates in real time, so you can understand when user behavior suddenly changes from what is considered normal.
Actionable insights that make a difference
Actionable insights that make a difference
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Identify next actions
Visualize and explore each and every customer journey to help you resolve issues and create frictionless digital journeys.
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Automatic visual insights
With 100% data capture and real-time alerts showing you where to focus attention, you can act fast to minimize risk and maximize conversion opportunities.
Customizable reports
Customizable reports
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The moments that matter to you
It’s easy to get lost in data, which is why Glassbox gives you the power to create personalized dashboards that show you what’s important for you and your team.
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Share data across the organization
Glassbox makes it easy to get the business aligned behind one version of the digital truth, so efforts and initiatives are coordinated for maximum effectiveness.
Customer journey visualizations at your fingertips
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Customer journey mapping
Map every moment of every journey—automatically
- The Augmented Journey MapTM automatically maps every digital journey.
- This user-friendly, interactive visualization highlights trends and opportunities.
- Slice and dice the map by engagement, technical, and business impact data.
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In-page analytics
Powerful interaction maps and heatmaps for page and screen analytics
- Measure every element on every page and screen with interaction maps and get insights into customer engagement.
- Slice and dice interaction data with custom time ranges and explore dwell time, form focus time and error trends.
- Interaction maps provide a holistic view of the digital customer journey by capturing both web and mobile app customer activity.
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Easy funnel creation
Create funnel reports in a matter of clicks
- Drag and drop from a session replay or the Augmented Journey MapTM or build one from a free-text search.
- See patterns such as drop-off rates and abandonment.
- Track multiple funnels to test how visitors become customers and optimize conversions.
-
Intuitive visualizations
Visualize the digital experience with easy-to-create reports
- Data visualizations make it easy to know what to tackle first.
- Get dynamic out-of-the-box and configurable visualizations and reports.
- Each team can define their metrics with intuitive dashboards.
Customer journey mapping
Map every moment of every journey—automatically
- The Augmented Journey MapTM automatically maps every digital journey.
- This user-friendly, interactive visualization highlights trends and opportunities.
- Slice and dice the map by engagement, technical, and business impact data.
In-page analytics
Powerful interaction maps and heatmaps for page and screen analytics
- Measure every element on every page and screen with interaction maps and get insights into customer engagement.
- Slice and dice interaction data with custom time ranges and explore dwell time, form focus time and error trends.
- Interaction maps provide a holistic view of the digital customer journey by capturing both web and mobile app customer activity.
Easy funnel creation
Create funnel reports in a matter of clicks
- Drag and drop from a session replay or the Augmented Journey MapTM or build one from a free-text search.
- See patterns such as drop-off rates and abandonment.
- Track multiple funnels to test how visitors become customers and optimize conversions.
Intuitive visualizations
Visualize the digital experience with easy-to-create reports
- Data visualizations make it easy to know what to tackle first.
- Get dynamic out-of-the-box and configurable visualizations and reports.
- Each team can define their metrics with intuitive dashboards.
