Director of Brand & Marketing Communications
USA - Marketing - Full-time
Glassbox is looking for a strategic, creative, and results-driven Director of Marketing Communications to elevate our brand and storytelling as we continue to scale.
This leader will own our external voice and digital presence - driving brand awareness, thought leadership, and engagement through compelling content, digital experiences, social media, PR, and creative campaigns.
You will lead a high-performing internal team and agency partners, collaborating closely with internal stakeholders to ensure consistent messaging and measurable impact across every touchpoint.
Key Responsibilities
- Own the company website as a strategic growth asset.
- Develop and execute a content strategy that positions the company as a category leader, including blogs, customer stories, whitepapers, and G2 presence.
- Lead the social media strategy, driving awareness and engagement.
- Own the PR strategy, managing media relations, press releases, and industry engagement to amplify company and product narratives.
- Lead the creative function, overseeing visual identity and ensuring consistency across ads, presentations, digital assets, and event collateral.
- Partner with Field Marketing to align creative and messaging strategies with regional initiatives and events.
- Work with Product Marketing and Demand Generation to ensure cohesive go-to-market messaging and execution across the funnel.
- Manage and collaborate a multidisciplinary team of marketers as well as external agencies and freelancers.
- Establish clear KPIs for brand awareness, engagement, and campaign impact.
- Foster a culture of creativity, accountability, and collaboration across marketing and the broader organization.
Qualifications
- 6+ years of marketing experience, including leadership roles in B2B SaaS environments.
- Proven success in building and scaling brand and communications functions for growth-stage companies.
- Strong understanding of integrated marketing across content, digital, social, and PR.
- Experience leading cross-functional teams and managing agencies.
- Exceptional visual creativity and writing skills.
- Data-driven mindset with a focus on measurable business impact.
- Experience with financial services, insurance, or healthcare - an advantage.