What is UX Research? The Complete Guide

People love products that are simple, intuitive and that genuinely solve their problems. But how do you ensure your product ticks all the right boxes for your users? In this guide, we’ll explore the key to making better product decisions: user experience (UX) research.

UX Research

FAQs

Looking to demystify UX research? Explore our FAQs section to find answers to commonly asked questions about user experience research and its impact on designing exceptional digital experiences.

What is UX research?

UX research is how organizations learn what their audience’s needs, perspectives and experiences are in relation to products and services. It involves gathering data around the problems users have, what would solve them, and how they perceive current solutions.

What are user experience research methods?

Common user experience research methods include:

  • Focus groups

  • User interviews

  • Usability testing

  • First-click testing

  • Five second tests

  • Card sorting

  • Tree tests

  • A/B testing

What are some examples of UX research?

Here are a couple of good examples of how UX research shaped companies:

Instagram originally started as a location-based app called Burbn. Looking for ways to improve their failing app, the Burbn team used UX research methods such as log analysis to learn more about user preferences.

They noticed that users didn’t use most of the features, but they loved the app’s photo-sharing capability. With this realization, the Burbn team changed direction and created Instagram.

Apple reinvented mobile phones by creating the iPhone. CEO Steve Jobs was famously obsessed with simplifying the user interface and would use prototypes to test out the team’s early developments. Reportedly, if Jobs could not complete a task in less than three clicks, he would send the design team back to the drawing board.

This form of internal usability testing helped Apple to refine its design and create the minimalist experience Apple is known for.

What are the seven steps of UX research?

The seven steps of UX research are:

1. Set goals

2. Choose appropriate research methods

3. Create a research plan

4. Dive into the research

5. Analyze the data

6. Iterate and test

7. Share findings and recommendations

What tools do you use to conduct UX research?

Tools you could use for conduct UX research include:

  • Session replay software

  • Screen recording software

  • Heatmap or interaction map software

  • Physical or digital cards (for card sorting tests)

  • Prototyping tools

  • Wireframing tools

  • A/B testing tools

What is a UX researcher?

A user experience (UX) researcher is someone who investigates the way people use products and services.

Their focus on experience means UX researchers seek to understand both the attitudes and behavior of users. By gathering data around user needs, experiences and pain points, UX researchers help organizations build better products and services.

What does a UX researcher do?

A UX researcher investigates peoples’ needs, experiences and perceptions around products and services. By conducting tests with people from the target audience of an organization or businesses, they uncover what the audience needs from a digital product. This enables the organization to create user-centered products, using data to guide their decisions.