CRO Audit Framework: The Complete Guide

Welcome to our comprehensive guide on the CRO audit framework, your roadmap to elevating conversion rate optimization strategies with a wealth of proven techniques and insights.

Conversion Rate Optimization
What is a CRO audit?Why conduct a CRO audit?Preparing for a CRO audit10 steps to implement a CRO frameworkCRO audit checklistFAQs

FAQs

What is a conversion rate optimization audit framework?

A CRO audit framework is a series of steps determined through research and testing to systematically analyze how users interact with your website or app’s content and determine what actions are needed to optimize conversions.

Why should you conduct a CRO audit?

A CRO audit will help you target issues on your website or app that lead to visitors leaving the site before taking a desired action, such as filling out a form, making a purchase or some other valuable conversion metric.

What are the ten steps to a CRO website audit?

1. Define objectives and goals

2. Select the right user behavioral analytics tools to collect and analyze data

3. Analyze web design and user experience

4. Set up and analyze conversion funnels

5. Analyze landing pages and effectiveness

6. Conduct a content evaluation

7. Gather and implement customer feedback through voice of customer (VoC)

8. Run A/B tests

9. Monitoring and reporting

10. Refine and optimize your CRO efforts regularly

What is an e-commerce CRO audit?

An e-commerce CRO audit is a step-by-step process to identify specific areas of improvement for an online store to optimize the website for higher conversion rates and ultimately increase sales and revenue.