Data-driven marketing precision
Say goodbye to generic marketing campaigns. Use data to power targeted, personalized and highly relevant journeys.
Next-level marketing. Today.
The number one reason for marketing campaign failure is lack of access to relevant data.
Glassbox captures 100% of data from across your digital footprint and easily integrates with MarTech systems, data lakes or other business intelligence platforms.
Take your customer analytics, campaign management and audience analysis to the next level.
Boost digital analytics
Optimize personalization
Measure campaign effectiveness
Through native integrations with Adobe Analytics and Google Analytics, Glassbox provides a deeper level of customer truth—without tagging. Automatically map all journeys and events, even on changing pages and page elements. Evaluate traffic sources and quantify the true monetary value of each customer journey.
Compare journeys and audiences for insight into the behaviors of high-value customers. Test UX changes to increase engagement and conversion. Sync with marketing systems to trigger personalized offers, content, and campaigns—based on real-time behaviors.
Discover which campaigns bring more profitable leads and how each audience engages with your website and mobile app. Feed the Augmented Journey MapTM with data from your campaign management tools and track campaign effectiveness throughout the entire journey—from entry to conversion or abandonment.
Maximize the value marketing brings
Use AI and machine learning to crunch large volumes of data, complementing your marketing know-how with cutting-edge technology.
Accurate attribution
Demonstrate the value of your marketing activities by tracking your digital journeys by acquisition source.
Personalization
Generate greater engagement with highly relevant campaigns and offers by feeding marketing systems real user behavior.
Seamless integration
Share digital journey data with all your favorite MarTech tools with real-time data export.
Campaign optimization
With full visibility of all user journeys and interactions with your website and mobile app, it’s easy to measure the success of marketing campaigns.
Align marketing and sales
Use one version of the digital truth to enable multiple teams and functions to collaborate and share agreed common goals.
Map the full journey
Capturing 100% of behavioral data removes gaps and guesswork, meaning marketers can be truly data-driven.
Essentials for the marketer’s toolbox
Customer insights
Engagement insights on demand
- Automatically index every tap, swipe, and click for immediate search.
- Explore campaign performance, customer engagement, and usage trends and react in real time.
- Get dynamic and configurable reports and visualizations out-of-the box or build your own with no need for support from other teams.
- Define the metrics you want to measure with intuitive, drag-and-drop dashboards.
Customer journey mapping
Define, monitor, and optimize any customer journey—automatically
- Measure and improve marketing performance with the ability to view online and mobile customer journeys in real time, automatically map trends and drill down to individual sessions with video-like replay with Augmented Journey MapTM.
- Get a user-friendly interactive visualization that shows every KPI—audience, acquisition, traffic type, referral, attribution, engagement, error, visitor struggle, conversion rate and many more.
- Map anything and everything automatically.
Easy funnel creation
Create marketing funnels in a matter of clicks
- Create funnels in a matter of seconds.
- Drag and drop a specific customer journey from the Augmented Journey Map™ or directly from a session replay.
- See patterns like drop-off rates and engagement.
- Track multiple funnels to test how visitors become customers and optimize campaign performance.
Tag-less implementation
No more tagging or event configuration
- Unlike other digital tools, Glassbox’s patented data collection technology means there’s no need to tag in order to capture digital journeys.
- Through a simple JavaScript or SDK entry, you can capture every part of every session—even the technical events going on behind the scenes.
- We can also help you customize your configuration to fit your specific needs, all of which means you have more time to optimize marketing campaigns and deliver frictionless digital journeys.
Easy integrations
Connect customer touchpoints with our open APIs
- Integrate with any other system from digital analytics, such as Adobe Analytics or Google Analytics, to voice-of-the-customer tools like Medallia and Opinionlab.
- By connecting Glassbox with data lakes and BI systems, marketing and CX stakeholders can test and optimize new customer journeys, campaigns, content, online workflows and microsites even before going live.
