Solutions for Marketing | Glassbox

Data-driven marketing precision

Say goodbye to generic marketing campaigns. Use data to power targeted, personalized and highly relevant journeys.

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Next-level marketing. Today.

The number one reason for marketing campaign failure is lack of access to relevant data.

Glassbox captures 100% of data from across your digital footprint and easily integrates with MarTech systems, data lakes or other business intelligence platforms.

Take your customer analytics, campaign management and audience analysis to the next level.

Boost Digital Analytics
Optimize Personalization
Measure Campaign
Through native integrations with Adobe Analytics and Google Analytics, Glassbox provides a deeper level of customer truth—without tagging. Automatically map all journeys and events, even on changing pages and page elements. Evaluate traffic sources and quantify the true monetary value of each customer journey.
Compare journeys and audiences for insight into the behaviors of high-value customers. Test UX changes to increase engagement and conversion. Sync with marketing systems to trigger personalized offers, content, and campaigns—based on real-time behaviors.
Discover which campaigns bring more profitable leads and how each audience engages with your website and mobile app. Feed the Augmented Journey MapTM with data from your campaign management tools and track campaign effectiveness throughout the entire journey—from entry to conversion or abandonment.
Boost Digital Analytics
Boost digital analytics
Through native integrations with Adobe Analytics and Google Analytics, Glassbox provides a deeper level of customer truth—without tagging. Automatically map all journeys and events, even on changing pages and page elements. Evaluate traffic sources and quantify the true monetary value of each customer journey.
Optimize Personalization
Optimize personalization
Compare journeys and audiences for insight into the behaviors of high-value customers. Test UX changes to increase engagement and conversion. Sync with marketing systems to trigger personalized offers, content, and campaigns—based on real-time behaviors.
Measure Campaign
Measure campaign effectiveness
Discover which campaigns bring more profitable leads and how each audience engages with your website and mobile app. Feed the Augmented Journey MapTM with data from your campaign management tools and track campaign effectiveness throughout the entire journey—from entry to conversion or abandonment.

    Maximize the value marketing brings

    Use AI and machine learning to crunch large volumes of data, complementing your marketing know-how with cutting-edge technology.

    Accurate Attribution

    Accurate attribution

    Demonstrate the value of your marketing activities by tracking your digital journeys by acquisition source.
    Personalization

    Personalization

    Generate greater engagement with highly relevant campaigns and offers by feeding marketing systems real user behavior.
    Seamless Integration

    Seamless integration

    Share digital journey data with all your favorite MarTech tools with real-time data export.

    Campaign optimization

    With full visibility of all user journeys and interactions with your website and mobile app, it’s easy to measure the success of marketing campaigns.

    Align marketing and sales

    Use one version of the digital truth to enable multiple teams and functions to collaborate and share agreed common goals.

    Map the full journey

    Capturing 100% of behavioral data removes gaps and guesswork, meaning marketers can be truly data-driven.

    Essentials for the marketer’s toolbox

    • Customer insights for smarter personalization

      Customer insights for smarter personalization

      • Explore campaign performance, customer engagement and usage trends and react in real time.
      • Integrate real-time customer behavioral data with your MarTech stack for relevant personalized digital experiences.

    • Customer journey mapping

      Customer journey mapping

      • Map and monitor every digital journey—automatically—with the Augmented Journey MapTM.
      • Explore a user-friendly interactive visual map that shows every KPI—audience, acquisition, referral, attribution, engagement, struggle score, conversion rate and many more

    • Easy funnel creation

      Easy funnel creation

      • Create marketing funnels in a matter of clicks to test how visitors become customers.
      • See patterns like drop-off rates and engagement.
      • Track multiple funnels to optimize campaign performance.

    • Integrate with your MarTech stack

      Integrate with your MarTech stack

      • Integrate with your MarTech systems from Adobe Analytics or Google Analytics, to voice-of-the-customer tools like Medallia and Opinionlab.
      • Connect to data lakes and BI systems to test and optimize new customer journeys, campaigns, content, online workflows and microsites.

    Customer insights for smarter personalization

    Customer insights for smarter personalization

    • Explore campaign performance, customer engagement and usage trends and react in real time.
    • Integrate real-time customer behavioral data with your MarTech stack for relevant personalized digital experiences.

    Customer journey mapping

    Customer journey mapping

    • Map and monitor every digital journey—automatically—with the Augmented Journey MapTM.
    • Explore a user-friendly interactive visual map that shows every KPI—audience, acquisition, referral, attribution, engagement, struggle score, conversion rate and many more

    Easy funnel creation

    Easy funnel creation

    • Create marketing funnels in a matter of clicks to test how visitors become customers.
    • See patterns like drop-off rates and engagement.
    • Track multiple funnels to optimize campaign performance.

    Integrate with your MarTech stack

    Integrate with your MarTech stack

    • Integrate with your MarTech systems from Adobe Analytics or Google Analytics, to voice-of-the-customer tools like Medallia and Opinionlab.
    • Connect to data lakes and BI systems to test and optimize new customer journeys, campaigns, content, online workflows and microsites.

    Visa Color

    Visa CAL streamlines their credit card application process

    "With Glassbox, we found the full root cause of the issue, including communication with the server.”
    Ofer Goldberg
    Head of Digital Services
    Leumi Bank

    Bank Leumi saw ROI with Glassbox for mobile apps in just 8 weeks

    "We couldn’t imagine better cooperation with a tech partner than the one we have with Glassbox.”
    Mobile App Product Manager
    Bank Leumi
    Sofi

    SoFi improves digital journey for big revenue impact

    "Glassbox gives us the most accurate view of how our members experience our app and gives us confidence in our UX.”
    Software Development Lead
    SoFi
    Air Canada Quote

    Air Canada removes friction from the online reservation process

    "If I had to choose only one analytics tool for my product, it would be Glassbox without hesitation.”
    Sylvain Robitaille
    Senior Customer Experience Analyst
    Betvictor

    BetVictor supports and protects customers with Glassbox

    "Because Glassbox doesn’t require tags, it needs minimal effort from us so we can focus on our customers.”
    Kay Fenemore
    Head of Customer Service

    Boost marketing campaign
    performance with Glassbox