Data-driven marketing precision
Say goodbye to generic marketing campaigns. Use data to power targeted, personalized and highly relevant journeys.
Next-level marketing. Today.
The number one reason for marketing campaign failure is lack of access to relevant data.
Glassbox captures 100% of data from across your digital footprint and easily integrates with MarTech systems, data lakes or other business intelligence platforms.
Take your customer analytics, campaign management and audience analysis to the next level.
Through native integrations with Adobe Analytics and Google Analytics, Glassbox provides a deeper level of customer truth—without tagging. Automatically map all journeys and events, even on changing pages and page elements. Evaluate traffic sources and quantify the true monetary value of each customer journey.
Compare journeys and audiences for insight into the behaviors of high-value customers. Test UX changes to increase engagement and conversion. Sync with marketing systems to trigger personalized offers, content, and campaigns—based on real-time behaviors.
Discover which campaigns bring more profitable leads and how each audience engages with your website and mobile app. Feed the Augmented Journey MapTM with data from your campaign management tools and track campaign effectiveness throughout the entire journey—from entry to conversion or abandonment.
Maximize the value marketing brings
Use AI and machine learning to crunch large volumes of data, complementing your marketing know-how with cutting-edge technology.
Accurate attribution
Demonstrate the value of your marketing activities by tracking your digital journeys by acquisition source.
Personalization
Generate greater engagement with highly relevant campaigns and offers by feeding marketing systems real user behavior.
Seamless integration
Share digital journey data with all your favorite MarTech tools with real-time data export.
Campaign optimization
With full visibility of all user journeys and interactions with your website and mobile app, it’s easy to measure the success of marketing campaigns.
Align marketing and sales
Use one version of the digital truth to enable multiple teams and functions to collaborate and share agreed common goals.
Map the full journey
Capturing 100% of behavioral data removes gaps and guesswork, meaning marketers can be truly data-driven.