Conversion Rate Optimization Solution | Glassbox

Optimize conversion rates to boost CX and business

Say goodbye to generic marketing campaigns. Use data to power targeted journeys that convert.

Next-level marketing. Now.

The number one reason for marketing campaign failure is lack of access to relevant data.

Glassbox captures 100% of data from across your digital footprint and easily integrates with MarTech systems, data lakes or other business intelligence platforms.

Take your customer analytics, campaign management and audience analysis to the next level.

Through native integrations with Adobe Analytics and Google Analytics, Glassbox provides a deeper level of customer truth—without tagging. Automatically map all journeys and events, even on changing pages and page elements. Evaluate traffic sources and quantify the true monetary value of each customer journey.

Compare journeys and audiences for insight into the behaviors of high-value customers. Test UX changes to increase engagement and conversion. Sync with marketing systems to trigger personalized offers, content and campaigns—based on real-time behaviors.

Discover which campaigns bring more profitable leads and how each audience engages with your website and mobile app. Feed the Augmented Journey MapTM with data from your campaign management tools and track campaign effectiveness throughout the entire journey—from entry to conversion or abandonment.

Enhance digital analytics

Optimize conversion rates

Measure campaign effectiveness

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Maximize the value marketing brings

Use AI and machine learning to crunch large volumes of data, complementing your marketing know-how with cutting-edge technology.

Accurate attribution

Demonstrate the value of your marketing activities by tracking your digital journeys by acquisition source.

Personalization

Generate greater engagement with highly relevant campaigns and offers by feeding marketing systems real user behavior.

Seamless integration

Share digital journey data with all your favorite MarTech tools with real-time data export.

Conversion optimization

With full visibility of all user journeys and interactions with your website and mobile app, it’s easy to measure the success of marketing campaigns.

Align marketing and sales

Use one version of the digital truth to enable multiple teams and functions to collaborate and share agreed common goals.

Map the full journey

Capturing 100% of behavioral data removes gaps and guesswork, meaning marketers can be truly data-driven.

Expand your conversion rate optimization toolset

Insights for smarter personalization
- Explore campaign performance, customer engagement and usage trends and react in real time.
- Integrate real-time customer behavioral data with your MarTech stack for relevant personalized digital experiences.
Customer journey mapping
- Map and monitor every digital journey—automatically—with the Augmented Journey Map^TM.
- Explore a user-friendly interactive visual map that shows every KPI—audience, acquisition, referral, attribution, engagement, struggle score, conversion rate and many more
Easy funnel creation
- Create marketing funnels in a matter of clicks to test how visitors become customers.
- See patterns like drop-off rates and engagement.
- Track multiple funnels to optimize campaign performance.
Integrate with your MarTech stack
- Integrate with your MarTech systems from Adobe Analytics or Google Analytics, to voice-of-the-customer tools like Medallia and Opinionlab.
- Connect to data lakes and BI systems to test and optimize new customer journeys, campaigns, content, online workflows and microsites.

Insights for smarter personalization

Explore campaign performance, customer engagement and usage trends and react in real time.
Integrate real-time customer behavioral data with your MarTech stack for relevant personalized digital experiences.

Customer journey mapping

Map and monitor every digital journey—automatically—with the Augmented Journey Map^TM.
Explore a user-friendly interactive visual map that shows every KPI—audience, acquisition, referral, attribution, engagement, struggle score, conversion rate and many more

Easy funnel creation

Create marketing funnels in a matter of clicks to test how visitors become customers.
See patterns like drop-off rates and engagement.
Track multiple funnels to optimize campaign performance.

Integrate with your MarTech stack

Integrate with your MarTech systems from Adobe Analytics or Google Analytics, to voice-of-the-customer tools like Medallia and Opinionlab.
Connect to data lakes and BI systems to test and optimize new customer journeys, campaigns, content, online workflows and microsites.