Yes, interactive elements like quizzes or calculators can engage users and gather valuable data. However, ensure they align with your campaign's purpose and don't distract from your main call-to-action.
Page load speed is critical. Slow loading pages can lead to higher bounce rates and lower conversions. Optimize images, minimize code, and use content delivery networks (CDNs) to improve loading times.
Use tools like heatmaps, click tracking, and session replay to gain insights into how users interact with your landing page. This data can help identify pain points and areas for improvement.
Yes, mobile optimization is crucial. Focus on responsive design, concise content, and thumb-friendly navigation. Test how your landing page performs on various mobile devices and screen sizes.