Web Analytics

In today's dynamic online world, understanding the performance and behavior of your website visitors is crucial. With web analytics, you gain the power to unlock valuable insights that help you optimize your website and make data-driven decisions with confidence

Web Analytics
What is web analytics?How do web analytics tools work?The Importance of web analyticsWeb analytics metricsThe top web analytics toolsUses for web analytics toolsLimitations of web analytics toolsWeb analytics vs. digital experience intelligenceHow to choose a web analytics platformFAQs

FAQs

Check out the web analytics FAQs if you’re short on time and are looking for a cheat sheet on web analytics.

What is web analytics?

Web analytics collects and analyzes data to gain insight into how users interact across the pages of a website or mobile app.

What are web analytics examples?

Web analytics measure what users do on your website or mobile app in three categories: acquisition, behavior and conversion.

What do web analytics tools measure?

Web analytics platforms measure many metrics including overall traffic, number of users, how long users stay on a page, pages visited, elements they interact with, traffic sources and much more.

What are the most popular web analytics tools?

The seven most popular web analytics tools are:

  • Glassbox

  • Google Analytics

  • Adobe Analytics

  • Hubspot

  • Chartbeat

  • Woopra

  • Open Web Analytics.