Digital Analytics for Web and Mobile Apps | Glassbox

Digital analytics creates happier customers

Glassbox uses AI and machine learning to understand customer struggles and their impact on your business so you can tackle the right ones faster.

Capture Header

Crunch huge volumes of data at speed with AI

With the abundance of customer data comes the challenge of knowing where to focus. Glassbox leverages artificial intelligence (AI) and machine learning to sift through the data so you can pinpoint what matters.

Intelligent digital analytics tools get to the root cause, identify behavioral anomalies, score experiences and quantify user actions. Work smarter by eliminating technology and process bottlenecks.

Digital Analytics Crunch Data At Speed With AI

1.7MB

Consumers generate an average
of 1.7 MB of data per second.

32%

of organizations only learn about digital product issues when users complain.

21%

of digital products fail to meet customer needs.

88%

of online consumers are less
likely to return to a website or
app after a bad experience.

AI-powered digital analytics

Built-in AI analyzes all events and highlights the ones causing customers to abandon their journeys.

Anomaly detection

Get alerted to struggles and behavioral irregularities in real time. Trigger actions such as emails, Slack notifications or support tickets.

Quantify behaviors

Glassbox calculates the revenue impact of user behaviors and UX or technical issues. Understand the business value of every outcome so you know what to prioritize.

Root cause analysis

Root cause analysis

Tab Panel 581

Understand Intent

Understand intent

Connect customer action with a suspected root cause.

Tab Panel 582

From Top Level To Deep Dive

From top level to deep dive

Go from overall trends to a specific journey in a matter of clicks.

    Dynamic struggle score

    Dynamic struggle score

    Tab Panel 751

    Treat Each User As Unique

    Treat each user as unique

    Every visitor gets an automated struggle score at every stage of the customer journey for a more accurate picture of digital experience than NPS or conversion rate.

    Tab Panel 752

    Compare Journeys

    Compare journeys

    Each user is rated dynamically against all users as well as your configured thresholds to help you find customers who may need assistance.

      Deeper digital analytics yield greater CX

      • Behavior analytics

        Behavior analytics

        Real-time behavior tracking driven by machine learning

        • Built-in AI automatically detects buying intent signals or signs of struggle.
        • Anomaly detection and alerts pinpoint exactly where issues occur.
        • Real-time data lets you trigger content or promotions to influence digital outcomes.

      • In-page analytics

        In-page analytics

        Delve into UX on every page and screen

        • Analyze how customers engage with every page or screen.
        • Measure every element of every view like fields, links and banners.
        • Explore dwell time, form focus time and trends in page element engagement.

      • Automated insights

        Automated insights

        AI and machine learning drive experience analytics

        • See AI-driven struggle scores and abandonment rate calculations for every stage of the digital journey.
        • Get alerted in real time when abandonment rates exceed your configured threshold.

      • Dynamic reports and dashboards

        Dynamic reports and dashboards

        Analyze every tap, swipe and click

        • Out-of-the-box and configurable reports and visualizations let you analyze every aspect of every digital journey.
        • Explore customer struggles, technical issues and trends over time.
        • Identify ways to optimize journeys and deliver better user experiences.

      • Usability analytics

        Usability analytics

        Analyze how customers are really using your site and app

        • Get cross-organizational visibility into user experience across your digital channels.
        • Gain control of web and app performance with alerts when issues occur—both customer-facing and technical.

      Behavior analytics

      Behavior analytics

      Real-time behavior tracking driven by machine learning

      • Built-in AI automatically detects buying intent signals or signs of struggle.
      • Anomaly detection and alerts pinpoint exactly where issues occur.
      • Real-time data lets you trigger content or promotions to influence digital outcomes.
      In-page analytics

      In-page analytics

      Delve into UX on every page and screen

      • Analyze how customers engage with every page or screen.
      • Measure every element of every view like fields, links and banners.
      • Explore dwell time, form focus time and trends in page element engagement.
      Automated insights

      Automated insights

      AI and machine learning drive experience analytics

      • See AI-driven struggle scores and abandonment rate calculations for every stage of the digital journey.
      • Get alerted in real time when abandonment rates exceed your configured threshold.
      Dynamic reports and dashboards

      Dynamic reports and dashboards

      Analyze every tap, swipe and click

      • Out-of-the-box and configurable reports and visualizations let you analyze every aspect of every digital journey.
      • Explore customer struggles, technical issues and trends over time.
      • Identify ways to optimize journeys and deliver better user experiences.
      Usability analytics

      Usability analytics

      Analyze how customers are really using your site and app

      • Get cross-organizational visibility into user experience across your digital channels.
      • Gain control of web and app performance with alerts when issues occur—both customer-facing and technical.

      Explore powerful digital analytics from Glassbox