What Is Behavioral Analytics? The Complete Guide

Understanding what drives action—or inaction—along a user’s journey is key to making better-informed decisions about the digital experience you provide. This guide offers an introduction to behavioral analytics, as well as an overview of the benefits it brings to your business.

Behavioural Analytics
What is behavioral analytics?Examples of user behaviors related to behavioral analyticsThe benefits of behavioral data analytics for your businessTypes of digital behavioral analytics tools3 types of behavior analysisTeams that can benefit from behavioral analytics6 Behavioral analytics best practicesFAQs

FAQ's

Frequently Asked Questions about Behavioral Analytics.

What is behavioral analytics?

Behavioral analytics is a way of tracking and analyzing how people behave on websites, apps and other digital experiences. It involves monitoring a number of metrics, from how long a user stays on a page or screen to the individual elements they interact with and the specific actions they take.

What are examples of user behaviors related to behavioral analytics?

  • Creating an account

  • Filling out a form

  • Submitting a form

  • Adding an item to a shopping cart

  • Abandoning a shopping cart

  • Signing up for a newsletter

  • Purchasing an item or subscription

What are the different types of digital behavioral analytics tools?

  1. A/B testing tools

  2. Session replay tools

  3. Heatmap tools

  4. Voice of customer (VoC) tools

  5. Digital experience intelligence solutions

What are six behavioral analytics best practices?

  1. Define your goals

  2. Map out customer journeys

  3. Collect the data

  4. Analyze the data

  5. Implement necessary changes

  6. Measure the results and repeat