Refining User Research & Customer Feedback With Better Data

Effective user research separates the essential products from the “nice to haves.” But it can be tough to zero in on what your customers really want (especially when it’s different from what they say they want).

Innovative product teams are leveraging a radical new approach to data and analytics to go deeper than standard interviews, surveys and satisfaction scores—and consistently delight their customers.

There’s no reason why you can’t do the same—learn how in this handy guide!

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What's inside

Access insights and tidbits for tapping contextual feedback, eliminating guesswork and putting customer delight on repeat:

Tagless data capture from Glassbox

Getting to the bottom of research roadblocks

  • Why interviews, surveys and satisfaction scores frequently fall flat and lead product teams in the wrong direction

Adding more context and nuance to your findings

  • Why product data shouldn’t be your only source when examining complex customer experiences

Tuning in to the silent majority

  • How to use better data to understand shifting wants, needs and behaviors—even when the vast majority of your users never provide feedback

Grab the free eBook

Irresistible products aren’t built on assumptions. Download our free guide to immediately learn how to unlock next-level insights and consistently delight your customers.

Get the eBook

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By submitting this form, you consent to Glassbox storing and processing the personal information provided in accordance with our Privacy Policy

You're in good company

Innovative product teams around the world are leveraging Glassbox to tap contextual insights, eliminate guesswork and put customer delight on repeat.

Look no further

See how Glassbox’s integrated digital experience intelligence surpasses standalone product analytics tools.

See how it works