Experience driven VoC
Passively allowing customers to provide feedback themselves, or prompting them for feedback by page, segment or at the end of a process doesn’t always result in a lot of useful feedback. This is particularly true if the experience was so tiring that the user has no patience for it. With Glassbox VoC, you are able to target your users for feedback based on their experience and struggles in real time, and engage them when and where they need it the most. This encourages more feedback, more relevant feedback and – most importantly – shows your customers you care.